Having the day off today meant one thing, and one thing only...SHOPPING! Finally found the time go into every shop I wanted to and I, being the shopaholic and makeup-aholic that I am, obviously ended up picking up a few make-up items that I've been dying to try out. I don't know if anybody has noticed, but everywhere you look there is for sure a giant billboard featuring the new Rimmel London mascara. London is covered in propaganda for this product and it wasn't long until it caught my attention.
The reason why I mostly wanted to try this is because this mascara is enriched with vitamins (Pro Vitamin B5 and Vitamin E) and Cucumber extracts (and not because it is so pretty to look at...ok, maybe a little). It claims to make us look more awake, something I'm always after because I tend to look tired all the time! The hour-glass brush is unusual, it has wider ends and it is designed to wrap each and every lash with defined, clump-free volume for an eye awakening effect.
✓ Very stylish packaging.
✓ Priced at only £7.99 (but currently £5.99 - introductory price).
✓ Lovely cucumber scent.
✓ Lashes feel soft and flexible (not crispy like with other mascaras).
✓ Long lasting.
✓ Lightweight consistency.
What I don't like...
✖ Not so great for volume.
✖ Brush design makes application tricky.
✖ Needs a couple of coatings and it can be tricky not to clump with the brush.
✖ Cooling sensation not really noticeable.
On the whole, I like this neat mascara a lot. The packaging is pretty and eye-catching and the formula has a really lovely fragrance. Application is easy-ish once you get the hang of it, but I don't like the brush shape. Having wider ends and the curve in the middle made it difficult for me to get to the roots and I ended up getting some of it on my eyelids. I personally like volume, and this needs many many coats to achieve the look I would usually go for so I will be using this as my "day time" mascara. For my more dramatic evening looks I will stick to my all time favourite Lash Sensational by Maybelline. Having said that, I did notice that it made my eyes look wider and my lashes longer so if you are looking for an affordable, natural look mascara, you can't go wrong with this one.
You can get this mascara at Boots and Superdrug alongside the rest of the "Wake Me Up" collection which includes Foundation and Concealer, both of which I have yet to try.
Tell me, have you guys tried this product/collection yet? Let me know what you think below.
Have an awesome long weekend ahead and see you beauties soon!