A recent article by Sheerluxe drew my attention and got me thinking about designer shopping habits, which inspired me for this post. They mention how designer t-shirts are a hot commodity at the minute, and the reason behind the huge trend is loud logos. Fendi, Gucci, Balmain, Versace, Calvin Klein, amongst many others well-known designer brands, are taking advantage of their labeling and plastering them all over a variety of their pieces. And I get it why they're doing it; if you're going to spend big bucks on a designer piece you want it to be seen and big logos are very effective in doing just that. In terms of T-shirts, Gucci comes to mind as THE brand of the moment; we've all seen blogger babes and Insta stars styling the look online. Gucci is giving shoppers who look for entry-level price points a somewhat cheaper piece to own, but still, would you fork out an eye-watering £300+ on a cotton tee?
